Optimizing Video for News Feed

Stories Without Sound

Your videos should communicate your message even without audio. Don’t rely on voiceovers or dialog to relay key information. Use captions and graphic overlays to make sure your message gets across with sound on or off.

Capture Attention Early

People scroll through news feed quickly. Capture attention in the first three seconds of your video to keep people watching. Consider a News Feed – friendly edit of TV assets to deliver your message at the beginning of your video. Use title cards to capture attention and explain why people should watch.

Framing Your Story

Capture more Facebook and Instagram News Feed real estate by formatting your video for a 1:1 aspect ratio instead of the standard 16:9 aspect ratio. Add this to considerations when producing new video assets and evaluate how existing assets might be edited in post for a 1:1 ratio.



Slideshow Ads

Use Facebook’s Slideshow Ads to turn your photos and other image assets into a video slideshow. Add copy to the images to communicate your message.

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